Managed Service Providers (MSPs) have historically relied on the traditional methods of selling–cold calling, door-todoor outreach, and forming sales teams. However, in the digital age this approach is starting to crack. This strategy is dangerous and outdated due to the high cost, lengthy ramp up times, and the short duration of sales representatives. While many other B2B sectors have shifted to prioritize marketing over sales however, many MSPs are still spending heavily on outbound tactics that produce minimal returns.
It’s as if you put the cart on the back of the horse to rely solely on sales. Without a steady stream of interested prospects even the most skilled salespeople are unable to succeed. This is why innovative MSPs have shifted their attention to paid-per-click marketing to give MSPs a smarter way to create leads who are already searching for the services they offer.
What is it that makes PPC so effective for MSPs?
PPC for MSPs is an instant connection with customers who are looking for services, like managed IT, cybersecurity or helpdesk outsource. PPC is able to track the market in real-time, unlike cold outreach which could interrupt those who aren’t prepared.
If the proper campaign is set up, MSPs can appear at the top of search results or in specific LinkedIn feeds, and even on YouTube videos that are watched by key decision-makers of mid-sized and small-sized businesses. This type of advertisement does more than just increase visibility, but also attracts customers who are likely to make a purchase.
The ROI can be tracked much better as compared to traditional sales methods. It’s not necessary to guess which calls will bring you a sale. Instead, you’ll determine which ads and keywords perform well as well as the cost per call.
What causes most campaigns to fail is that they lack the right knowledge
A successful PPC campaign isn’t quite as easy as boosting the post on Facebook post or picking a handful of Google search terms. MSPs are a niche market and bringing them to the forefront effectively requires specialized knowledge of the industry. That’s where a specialized MSP PPC agency makes all the difference.
A reputable MSP advertising agency can assist to:
Discuss business issues directly such as unreliable service Security threats, downtime, and unreliable service.
Make ad-hoc campaigns that align with MSP packages and services.
Create landing pages that convert interest into actual inquiries.
PPC campaigns lacking this level of details can quickly turn to be costly experimentation. If they are properly planned PPC campaigns are powerful growth engines.
It’s best to concentrate on marketing first and sales second.
Traditional wisdom of investing in marketing before recruiting salespeople is shifting. MSPs are becoming more aware of the importance of demand generation. When marketing is successful sales teams will spend less time searching and spend more time closing.
PPC has a vital function to play in this way. The warm leads it generates at the high end of your funnel let founders to focus their efforts on adding value, rather than chasing down cold prospects. When there is a steady flow of inbound leads this is the best time to boost sales aspect, but not before.
This marketing-led growth model can help MSPs expand more efficiently while also allowing them to save time and spend smarter. The greatest benefit is that it reaches the customers where they are online.
Final Thoughts
It may be an appropriate time for your MSP reconsider if they are using old-fashioned, sales-driven strategies. There’s a smarter and more long-lasting method to move forward. It begins by reaching out to those who are seeking solutions.
Pay-per-click advertising for MSPs isn’t just about obtaining clicks. It’s about acquiring clients. A reputable MSP PPC company or MSP marketing agency can assist you to build an ongoing flow of high-quality leads and relieve you from the uncertainty of cold outreach. Marketing isn’t a luxury anymore. It’s an essential part of your business.
